About us

From 2001 to 2025, we created user experiences that helped businesses grow.
areas of expertise
Cross-Industry Experience
UX Product Adaptation for the Russian Mark
Knowledge Base
Structure and Functioning of Information Systems
Physiology and Psychology of Users
Peculiarities and Limitations of Users
  • Cross-Industry Experience
  • Russian Users
  • UX Product Adaptation for the Russian Mark
  • Knowledge Base
  • Structure and Functioning of Information Systems
  • Physiology and Psychology of Users
  • Peculiarities and Limitations of Users
geography of our research
We conducted research in Moscow, St. Petersburg, across Russia, and internationally. We also conducted studies in Ukraine, Belarus, Kazakhstan, Georgia, and other former Soviet countries.
our team
Our team included 25 experienced UX researchers, analysts, and designers. We were constantly learning, improving, and following new trends.
facilities
  • 3 usability labs and a focus group room
  • Performing usability tests on any devices
  • Eye-tracking lab
  • 2 observation rooms
Field Studies Equipment
Research Facilities
Eye tracker
Observation Room
The camera captures the participant’s actions on a mobile phone.
Mobile phone interface research session.
Lab Equipment.
Observing a Research Session
Observation Facility
Observation Facility
Observation Room
devices
Computers
Smartphones
Tablets
TVs
Self-service terminals
ATMs
POS-terminals
You name it
  • Computers
  • Smartphones
  • Tablets
  • TVs
  • Self-service terminals
  • ATMs
  • POS-terminals
  • You name it
sharing our experience
Usethics contributed to the UX community by sharing its expertise at ProfsoUX, User eXperience Russia, UXPeople, UX-Marathon, UX-Research Meetup and other professional conferences, and also by sponsoring WorldUsabilityDay.
In 2015 Usethics developed a state educational standard «User Interface Designer» for the Russian Ministry of Labour.
Through UXFellows, we joined other members from a global network of user research companies, and conducted a large cross-cultural study of control gestures for smart TVs.
join our team
We always welcomed talented and enthusiastic UX researchers and designers.

  • You faced diverse, creative challenges from a wide range of projects - from usability testing to diaries, in-depth interviews to quantitative data analysis, heuristic evaluation to user interface design, and workshops to design-thinking sessions.
  • You never got bored. Every project was different.
  • You enjoyed the vibe of our small, collaborative, and inspired team.
  • We had cookies. And tea (we were Russians). Coffee, snacks, fruit... everything to keep you going through the work day.
  • Our office was located in the very heart of Moscow.
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