Website Usability Audit


A usability audit revealed which interface decisions made the user path more difficult and hurt your site conversion rate - from confusing navigation and hard-to-notice call-to-action buttons to a flow that did not match the way users actually thought.
Step 1
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brief
1
Discovery
We asked you what goal you had set for the site, what business tasks it solved, and who its target audience was.
Step 2
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web analytics and expert review
1
Analysis
Based on Google Analytics and Yandex Metrica data on entry and exit points and search queries, we identified key user interaction scenarios with your service, defined success metrics for completing them, and ran an expert heuristic review of the interface.
Step 3
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presenting the results
1
Report
We presented a report listing and ranking the issues found by importance, together with recommendations for improving the interface that could later be validated with respondents.
Step 4
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testing hypotheses with respondents (optional)
1
Testing
Depending on the task and project budget, we recommended testing interface improvement hypotheses with respondents - for example, an A/B analysis where respondents are shown two variants to see which performs better.
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