UX Benchmarking
You want to know how your product measures up against the competition.
Wanted to know where your product beat similar services on the market, and where it fell short? We described your competitors' solutions in detail, compared them with your product, and showed you how to make it more appealing to customers.
Wanted to know where your product beat similar services on the market, and where it fell short? We described your competitors' solutions in detail, compared them with your product, and showed you how to make it more appealing to customers.
Step 1
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brief
1
Discovery
| We found out why you wanted this service, who you considered your competitors on the market, and which aspects you would like to compare products on - features, user scenarios, or something else. |
Step 2
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collecting screenshots
1
Walkthrough
| We completed user tasks in the interfaces of your product and the chosen competitor solutions, capturing every step along the way as screenshots. |
Step 3
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analyzing the collected material
1
Analysis
| We analyzed the material we gathered. If the task was to compare functionality, we listed the features found in each service and noted which product had them and which did not. |
Step 4
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presenting results and recommendations
1
Report
| We presented a report: your product's strengths and problems, competitors' successful solutions, and recommendations for improving the interface that could later be validated with respondents. |
